Free forever
$0
1 admin and 4 more people. Everything included. No credit card, not now and not later.
The goat works for free.
Grow, and he gets cheaper.
Free for 1 admin and 4 more people, for good. Not a trial. Bring more people in and each one costs you less. Try asking a consultant for that.
What you buy
Two things to pay for.
Admins, and everyone else. Every feature comes with both.
The people who set hr goat up and run it
$99 each a month
1,000 AI credits each a month.
Your people
Less each as you grow
100 AI credits each a month.
Your pricePick your team.
Pick your team.
See your price.
Every number you see is the real one.
Prices in US dollars.
Admins$99 each a month
Everyone elseEverybody who is not an admin
0499
What you get
Every plan. Every feature. No tiers.
You are not on a basic plan missing things you need. Every live hr goat module is yours from day one, whatever your team size.
We do not charge per module. All modules are included. Adding performance reviews, succession planning, or skills assessments does not cost extra.
Included in every plan
Every live module: performance, skills, succession, learning, onboarding and offboarding, compliance and CPD, policies, roles, org chart and profiles, employee voice, recognition, communications and analytics
The hr goat AI assistant, running on your AI credits
Reports and data exports, as many as you like, in Excel or CSV
Messages and the assistant in Slack, Microsoft Teams, Google Chat and WhatsApp
Files from Google Drive, OneDrive, SharePoint, Dropbox and Box, and your Google or Microsoft calendar
Sign in with Google or Microsoft
Works on a phone and a computer, for everyone
No extra charge for managers: they pay the same as everyone else
Automatic updates: every new feature, the day it ships
In-app help, and a direct line to suggest a feature
Privacy tooling: data requests, erasure, legal holds and a full audit trail
SoonTime off, time tracking, payroll, pay bands and hiring
Available as add-ons
Custom HRIS integrationsConnect the HR system you already run
Custom LMS and LXP integrationsBring your existing learning platform along
Custom system integrationsAny other tool your team relies on
Dedicated Customer Success Manager500+ plans: included, up to 4 hrs/month. Smaller teams: available as an add-on
Custom feature developmentSomething specific to your organisation
AI Credits
What are AI credits?
There is an AI inside hr goat. Asking it something uses credits. Looking something up does not.
Opening your profile, checking the org chart, reading a policy, opening a report: free, as often as you like.
Reading is cheap. Writing is not. That is why turning a document into something usable costs the most: at that point the AI is not just reading your file, it is writing something new out of it.
We count in credits rather than in the model tokens underneath, so a number means the same thing to you whichever model happens to be doing the work.
See what every action costs
- Look something upYour profile. The org chart. A report somebody made last week.Free
- Ask a question“What does the travel policy say?” “Which courses are due this month?” “Who reports to Sipho?”1
- Ask the AI to do somethingEnrol someone on a course. Change a phone number. Tick off a training course.2
- A job with several stepsAssign a course to a whole team. Move five people to a new manager.5
- Ask the AI to write somethingA summary of your team’s skills. A draft job description. A development plan.6
- Upload a document to be readA policy. A certificate. A contract. A training record.8
- A big piece of analysisWhere the skills gaps are. Who is ready for promotion. Who might be about to leave.10
- Turn a short document into something usableDrop in a checklist and get back 83 items you can tick off.12
- Turn a long document into something usableDrop in a 50-page policy and get back a full set of rules.42
100 a month
What everyone else gets
- 100 questions
- 50 jobs done for you
- 20 multi-step jobs
- 10 big analyses
- 8 short documents turned into something usable
1,000 a month
What an admin gets
- 1,000 questions
- 500 jobs done for you
- 100 big analyses
- 83 short documents
- 23 long ones
Mix them however you want. It is one pot.
Running out
Need more? Buy a pack.
Packs you buy never run out of time. They sit in your balance until you use them, and they are bought inside hr goat when you want one. Nothing is ever charged automatically.
200
credits
$25
12.5c per credit
200 questions, or 16 documents turned into something usable
21% cheaper per credit
1,000
credits
$99
9.9c per credit
1,000 questions, or 83 documents
Credits do not carry over
They go back to full on your reset day and anything left over goes with them. Packs you buy are the exception and stay with you.
Credits cannot be shared
They belong to one person. If somebody needs more, buy them a pack or make them an admin.
Running out costs you nothing
The AI stops for that person until their reset day. Their records, dashboards and reports all carry on. Nothing is ever charged automatically.
Credits are a usage allowance, not currency. They have no cash value and cannot be exchanged or refunded. If we ever change an allowance or a credit price we give 30 days notice and it only takes effect from your next bill, under clause 20 of the Terms. Your people data is never used to train an AI model, which is contractual rather than a promise: see how that works.
ROI Calculator
What is hr goat worth to your organisation?
Slide the inputs. See the estimated annual savings update in real time.
Try itSlide to your size
Your organisation
Adjust the sliders to match your team.
52,000+
$20k$200k+
5%40%
1100
1 hrs40 hrs
$0$500k+
Estimated impact
Based on industry research. Actual results may vary.
Combined annual savings
$154.2k
before cost of hr goat
Reduced staff turnover
20% fewer leavers × 33% of salary to replace each one
20% fewer leavers × 33% of salary to replace each one
$59.4k
Internal hiring
30% of external roles filled internally × $15k avg cost to hire
30% of external roles filled internally × $15k avg cost to hire
$54k
HR admin and reporting time
10 hrs/week recovered × annual hourly value
10 hrs/week recovered × annual hourly value
$15k
Training efficiency
35% reduction in untargeted training spend (industry avg waste rate)
35% reduction in untargeted training spend (industry avg waste rate)
$17.5k
Faster onboarding
30% onboarding time saved per new hire × 2-week avg cost
30% onboarding time saved per new hire × 2-week avg cost
$8.3k
Less: hr goat annual cost− $9.2k/yr
Net annual value$145.0k
Start freeCalculations are estimates based on published HR industry research. Individual results will vary.
Plus, what the numbers do not capture
These outcomes are real. They are just harder to put a single number on.
Compliance risk
Live audit trails and skill verification reduce regulatory exposure
Staff retention
People stay when they see clear growth paths and fair assessment
Employer attraction
Data-backed development programmes win talent over competitors
Learning culture
Targeted learning replaces checkbox training so teams grow
Institutional knowledge
Skills data survives every resignation, restructure, and handover
Succession readiness
Know your bench before you need it with zero emergency scrambling
Productivity
Right people in right roles, doing work matched to their actual capability
Reputation
HR that runs on data earns credibility across the whole leadership team
Enterprise
At 500 and above, one number will not do it.
From 500 people the price depends on what you actually need: integrations, the regions you operate in, the support you want, single sign-on. Printing a number for that would be a guess. One honest call beats a calculator.
