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hr goat vs HiBob

Both put AI at the centre of HR. Here is what each one does today, from each company’s own website, so you can pick the one that fits.

Checked October 2026From each company’s own website

What you get for the price

  • Freefor 1 admin and 4 more people, for good
  • $99per admin a month
  • $8 to $5.25per person a month, less as you grow
  • AI creditsincluded: 1,000 per admin, 100 per person, every month

Every live module, in every plan

  • Onboarding and offboarding
  • Performance
  • Learning (LMS)
  • Compliance and CPD
  • Pulse check-ins and surveys
  • Recognition: nods, trophies, a league
  • Skills
  • Workforce planning
  • Succession and internal mobility
  • Policies
  • Data and analytics hub

SoonTime off, time tracking, payroll, pay bands and hiring

HiBob: By quote. HiBob says the price depends on headcount, the modules you choose, and any implementation or support services.

Who each one suits

hr goat

Companies of any size that want an assistant to do the HR work, with every live feature in every plan. Users in 106+ countries; Enterprise from 500 people.

HiBob

HiBob is for “fast-growing companies of all sizes”, with plans for under 200 people, 200 to 1,000, and over 1,000. It lists more than 5,500 companies as customers.

Side by side

Featurehr goatHiBob
PricingPublished. $99 per admin a month, then from $8 per person a month, less per person as you grow. US dollars.Not published. Priced by quote. Every subscription includes Core HR.
Free planFree for good for 1 admin and 4 more people. Not a trial, no card.Free demo. No free plan or free trial listed.
Getting set upSame day. You set up by chatting with the assistant. No consultants, no implementation project, no set-up fee.Implementation services are part of the quote. Mid-sized companies go live “in weeks”; 2 to 6 months on average for enterprise customers.
How the AI worksBuilt AI first. The assistant does the work: adds people, writes role profiles, drafts policies, files documents, then shows what it changed. Nothing goes to people without a yes.Bob AI answers policy questions, drafts emails and job descriptions, and takes actions once a person confirms them.
PerformanceEvery plan. The assistant drafts KPIs for each role, suggests goals and key results, and shows who still owes a review.Yes (talent management)
SurveysEvery plan (employee voice)Yes (Your Voice)
Time offSoonYes (Time)
HiringSoonYes
CompensationSoonPay bandsYes, with benchmarking
PayrollSoonOwn payroll in the US and UK; a payroll hub for other countries
Messages to your peopleBuilt in, on every plan. More than 70 messages already written for the moments that matter, your own if-then rules, and sequences of messages spaced out in days. Sent in the app, by email, WhatsApp, Slack, Teams or Google Chat, and you can see who received what.A newsfeed for company posts, which can be kept to a site or a department, and workflows that create tasks across the employee lifecycle. A daily Slack digest of who is away.

Soon means coming to hr goat, not working yet. Prices and features change: check HiBob’s own site before you decide.

Where HiBob is stronger

  • Time, hiring, compensation and payroll are working today. In hr goat they are coming soon.
  • Its own payroll for the US and the UK.
  • Plans shaped for companies of over 1,000 people.

Where hr goat is different

  • Prices are published, so you know the cost before you talk to anyone.
  • Built AI first: you ask, the assistant does it, and shows you what changed.
  • Set up the same day, with no consultants and no set-up fee.
  • A free plan, not a trial: 1 admin and 4 more people, for good.
  • Every live feature is in every plan, with no per-module charges.
  • Learning, compliance and CPD, skills, succession and workforce planning are live today.
  • The assistant works in the app, Slack, Microsoft Teams, Google Chat and WhatsApp.
  • Messaging is built in, so you do not need to pay for a separate email tool to reach your people: more than 70 messages already written, sequences that stop once the job is done, six channels, and a record of who received what.
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