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hr goat vs Personio

Two ways to run HR for a growing company. Here is what each one does today, from each company’s own website, so you can pick the one that fits.

Checked October 2026From each company’s own website

What you get for the price

  • Freefor 1 admin and 4 more people, for good
  • $99per admin a month
  • $8 to $5.25per person a month, less as you grow
  • AI creditsincluded: 1,000 per admin, 100 per person, every month

Every live module, in every plan

  • Onboarding and offboarding
  • Performance
  • Learning (LMS)
  • Compliance and CPD
  • Pulse check-ins and surveys
  • Recognition: nods, trophies, a league
  • Skills
  • Workforce planning
  • Succession and internal mobility
  • Policies
  • Data and analytics hub

SoonTime off, time tracking, payroll, pay bands and hiring

Personio: Core plan from €7.60 per employee a month; other plans by request. A one-time set-up fee on top, by company size.

Who each one suits

hr goat

Companies of any size that want an assistant to do the HR work, with every live feature in every plan. Users in 106+ countries; Enterprise from 500 people.

Personio

Personio calls itself an AI-powered HR platform “built for growing organisations”, with plans for under 200 people, 200 to 1,000, and over 1,000. It lists more than 16,000 organisations as customers.

Side by side

Featurehr goatPersonio
PricingPublished. $99 per admin a month, then from $8 per person a month, less per person as you grow. US dollars.Core plan from €7.60 per employee a month. Other plans by request.
Free planFree for good for 1 admin and 4 more people. Not a trial, no card.14-day free trial, no card needed. No free plan listed.
Getting set upSame day. You set up by chatting with the assistant. No consultants, no implementation project, no set-up fee.A one-time set-up fee, based on company size. Four weeks on average from signing to ready.
How the AI worksBuilt AI first. The assistant does the work: adds people, writes role profiles, drafts policies, files documents, then shows what it changed. Nothing goes to people without a yes.Personio Assistant answers questions on your HR data, such as headcount and time off balances, with charts.
PerformanceEvery plan. The assistant drafts KPIs for each role, suggests goals and key results, and shows who still owes a review.Yes (performance and development)
SurveysEvery plan (employee voice)Yes
Time offSoonYes (absence management)
HiringSoonYes (recruiting)
CompensationSoonPay bandsYes
PayrollSoonYes (Personio Payroll and payroll preparation)
Messages to your peopleBuilt in, on every plan. More than 70 messages already written for the moments that matter, your own if-then rules, and sequences of messages spaced out in days. Sent in the app, by email, WhatsApp, Slack, Teams or Google Chat, and you can see who received what.Reminders about HR tasks that are due, shown on the dashboard and sent by email. You can choose how often people are reminded.

Soon means coming to hr goat, not working yet. Prices and features change: check Personio’s own site before you decide.

Where Personio is stronger

  • Time off, hiring, compensation and payroll are working today. In hr goat they are coming soon.
  • Expenses, corporate cards and employee benefits, alongside HR.
  • A lower published starting price per employee for its Core plan.

Where hr goat is different

  • Built AI first: you ask, the assistant does it, and shows you what changed.
  • Set up the same day, with no consultants and no set-up fee.
  • A free plan, not a trial: 1 admin and 4 more people, for good.
  • Every live feature is in every plan, with no per-module charges.
  • Learning, compliance and CPD, skills, succession and workforce planning are live today.
  • The assistant works in the app, Slack, Microsoft Teams, Google Chat and WhatsApp.
  • Messaging is built in, so you do not need to pay for a separate email tool to reach your people: more than 70 messages already written, sequences that stop once the job is done, six channels, and a record of who received what.
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